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"Employ your time well, if you mean to gain leisure." -Ben Franklin

You deserve a strategy that adapts to your needs.

We create financial strategies tailored to your goals

Challenging the Traditional Ways of Financial Thinking

Challenging the Traditional Ways of Financial Thinking

Welcome to White Rhino, a financial organization that’s close to home. Although we are based in Texas, we serve clients across the country. We take an uncommon approach to establish financial balance and navigate the pitfalls of traditional financial planning. Our personalized service focuses on your needs, wants, and financial goals and objectives. We can help take the mystery out of preparing for today and tomorrow.

With financial planners located in Austin, Dallas, Fort Worth, Houston, and Lubbock, Texas. Our professionals have years of experience in creating strong relationships with our clients. Our family is your family. With this philosophy in mind, our professionals can help you address your needs of today and for many years to come. We look forward to working with you through all stages of your life.

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Financial Advice Shouldn't Be Complicated

Financial Advice Shouldn't Be Complicated

We can help take the mystery out of preparing for today and tomorrow. Whether you are investing to build wealth, protect your family, or preserve your assets, our personalized service focuses your needs, wants, and long-term goals.

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<strong>Business Planning</strong>

Business Planning

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<strong>Premium Financing</strong>

Premium Financing

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<strong>Executive Benefits</strong>

Executive Benefits

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<strong>Individual Planning</strong>

Individual Planning

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<strong>Estate Planning</strong>

Estate Planning

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<strong>Charitable Planning</strong>

Charitable Planning

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2020 Re-branding

Effective immediately, White Rhino Financial Group, and Wealth Design Group is merging to form Rethink Wealth, a Guardian firm headquartered in Texas. The name change is a result of a strategic partnership, designed to combine the strength and resources across both organizations. With this transition, we become a network of more than 90 financial advisors, specialists, and staff collaborating to provide the best service for our clients, brokers, and communities. Please visit us at our new website at for continued streamlined services as we begin a new chapter.  

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